A set of minimal illustrations created for Telegraph Fantasy Football, representing each Premier League team’s home kit through colour, pattern, and silhouette. The designs deliberately avoid logos, sponsors, and trademarked details, simplifying each shirt to its most recognisable elements while remaining fully compliance-safe for editorial use.
This set of illustrations features stylised football figures in expressive, celebratory poses, using a bold and minimal visual style. Built from simple shapes and a limited, kit-inspired colour palette, the characters focus on movement and emotion rather than detail. The illustrations capture familiar moments in football culture, from goals to celebrations. These assets along with the kits help bring the Telegraph Fantasy Football to life.
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These live examples show the Telegraph Fantasy Football team selection interface in use, displaying the starting XI within a clean, pitch-based layout. The illustrated kits are integrated directly into the experience, demonstrating how the abstracted shirt designs work in context across the site. A bold golden-yellow navigation bar was introduced to give the interface a strong, energetic identity, supported by small typographic tweaks such as italic and bold text to enhance the sporty feel. UI elements were also simplified. For example, integrating the “+” action into the player silhouette rather than placing it externally, resulting in a more purposeful, cohesive, and considered user experience.
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These display banners extend the Telegraph Fantasy Football visual system into marketing and acquisition touchpoints, using the same minimal kit-inspired illustrations and bold colour palette seen across the website. The expressive football figures bring energy and movement to the layouts. Designed to scale across multiple formats, the banners stay closely aligned with the in-product experience, helping create a consistent and recognisable identity across all Fantasy Football touchpoints.
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Project Nam